Selling 'em by the Sack: White Castle and the Creation of American Food The quintessential "American" food, hamburgers have by now spread to almost every country and culture in the world. The first to market both the hamburger and the "to go" carry-out style to American
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| Title | : | Selling 'em by the Sack: White Castle and the Creation of American Food |
| Author | : | |
| Rating | : | 4.87 (230 Votes) |
| Asin | : | 0814735673 |
| Format Type | : | Paperback |
| Number of Pages | : | 218 Pages |
| Publish Date | : | 1999-11-01 |
| Genre | : |
Editorial : From Kirkus Reviews A scholar's lively account of how White Castle, now a largely overlooked but still profitable also-ran in the domestic restaurant trade, made the once-scorned hamburger a US institution and launched the fast-food industry. Drawing on a variety of sources, historian Hogan (Heidelberg Coll.) first reviews the ethnic and regional character of America's food preferences prior to the 1920s. He goes on to document the accomplishments of the two men who founded White Castle late in 1921 in Wichita, Kans.: Walt Anderson, inventor of the hamburger, and Billy Ingram, whose marketing genius helped make Anderson's creation a staple of American diets. On the strength of standardization, quality control, a commitment to cleanliness, and conservative financial practices, they soon had a lucrative national network of faux-citadel outlets vending tiny ground-meat patties served with an abundance of pungent onions on diminutive buns for a nickel apiece; enjoining customers to ``buy e
In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential "American" food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture?In Selling ‘em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to "Buy'em by the Sack."
One story gave me a damned nightmare. Every American should read this book as corn is very special to the Americas.. 4 stars.Thanks to NetGalley for the advanced copy which I voluntarily reviewed. Dr. A great way to kick start your weight loss and to detox your system. The form consists of twelve parts. It was recommended to me that, instead of trying to use foot reflexology to address specific parts of the brain, to use the points to address processes and issues. The book is meticulously researched and presented in incredible detail. I hope readers are as amused and excited as I am by the results. It starts at the level of someone who had a strong background in physics from undergrad but not quite yet a card-carrying theoretician.
Nitzan's presentation is clear, and his breakdown of the topics follows a good flow. I really think you will like this book.. This is not to put down a single person in this book. It's a winner in today's confusing world.. I've read both of Dr. Th
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