Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
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| Title | : | Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits |
| Author | : | |
| Rating | : | 4.55 (924 Votes) |
| Asin | : | 0470055766 |
| Format Type | : | Hardcover |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2007-01-29 |
| Genre | : |
This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.
Editorial : From the Inside Flap Branding is something you probably only think of in terms of household names and huge conglomerates. But branding isn't just for the big boys; smart branding is smart business for almost any company, no matter its size. In Think Two Products Ahead, ad agency insider Ben Mack reveals all the branding secrets the pros keep to themselves so you can put branding to work in your business, large or small.
First, Mack destroys the myth that branding is your logo or your color palette. Then, he demonstrates how great branding works, so you won't waste your money on marketing that gets you nowhere. You'll learn a practical, commonsense approach to marketing that empowers you to develop your own brand with the same techniques and technologies the big players use—but without breaking the bank. In fact, the less you spend on marketing the more important these tools are to your success.
You'll discover tools to give you a competitive advantage as you s
I read this book back in 1979 prior to my first trip to Europe. In a movie called "Forget Paris" one of the main characters retells how in her childhood she was so obsessed with everything French she tried to imitate French accent and French style in her clothes. In every major and minor gallery we saw the dynamics in intellectual thought ingrained into the works of master painters and how they communicated their worldview, or hoped to answer the foundational questions of rational meaning, truth, humanity, and existence.
Now after retiring as an Infantryman of 23 years from the U.S. Very dense, rich book for anyone looking for the contemplative component in life. Excellent hands-on lessons that get students involved in solving real world problems in every day life. I was pleased with my purchase from this seller. My mind is already buzzing with possibilities, and I've told my family to go buy this NOW.. Vogel couldn't resist commenting on that theory that human activity cou
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