Marketing the Unknown: Developing Market Strategies for Technical Innovations " Jean Robert Passemard, Executive Vice President, Product and Marketing, Renault Automation, France "Professor Paul Millier brings a pragmatic and systematic approach to launching technological innov
Open Library Books
| Title | : | Marketing the Unknown: Developing Market Strategies for Technical Innovations |
| Author | : | |
| Rating | : | 4.53 (706 Votes) |
| Asin | : | 0471986216 |
| Format Type | : | Hardcover |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 1999-06-23 |
| Genre | : |
Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. It should be of interest to anyone who is in charge of transforming research investments into products with a secured market. To me, it is not just a book: it is a reference manual." Jean Robert Passemard, Executive Vice President, Product and Marketing, Renault Automation, France "Professor Paul Millier brings a pragmatic and systematic approach to launching technological innovations. His book represents a major marketing contribution with a profusion of valuable ideas." Marc Fermont, Dow Europe Vice President "Placing considerable emphasis on practical tools, this book provides an original methodology and essential guidelines to further the commercial success of innovative industrial products." Kazuya Matsumot
Editorial : From the Inside Flap Innovations are always exceptional events in company life and they tend to stay in the hands of technicians or design offices - they are peripheral to mainstream business and people do not know how to manage them. In 'Marketing the Unknown', Paul Millier attempts to find new answers to these innovation problems, on the grounds that each problem is unique and that there is not necessarily a known recipe for it or a success story that corresponds. Paul Millier lays down firm principles to guide systematic and constructive plans for the marketing and development of technological innovations. These have been derived from observing a large number of industrial innovation projects over a long period of time - examples of which are used throughout the book to illustrate his argument. He also encourages the reader to think constructively and stimulates the imagination with the intention of enabling the reader to realise that other possible solutions exist.
Great guide full of useful tips and workout ideas. It definately fit the bill. Saved a lot of money using ISBN 0078604125. If you think that sounds overly dramatic, it's not. Don't worry about sanding, priming or taping off - well, anything. That is where I struggled with the plausibility of the storyline. The first book I approached with some hesitation, but I quickly came to love the characters and the unique situation that they were thrown into. many problems especially troubled marriages and drug use. But her political theory is such an important and radical aspect of her thought (about as much could be said of her aesthetics) that it seems cheating to end the work with just a couple of pages on it. If you're lucky enough to get a copy with Zettl's VideoLab CD, that's almost as good as the book. As he himself claims, if Christianity be true, "I nevertheless must have the courage to speak. There were plenty of random-stranger hook-ups, but more often than not even these seemed desti
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